The "Jack" created by using a very few shades and colors, mainly black and red that were extracted from the world of Playing Cards, with an addition of the yellow which symbolize the force or the ambition to have more that was defiantly strong leverage in the beginning of the wonderful city, Firenze.

The composition as well was influenced by the structure of the playing cards, and used to compare between the old and the new. The classic architecture on one side and the Inevitable modern adaptation of it on the other.

The "Jack" is rich with elements in parallel to the richness of the Firenze's past. In a strong attempt to present the ideas and the most important developments that grow in the city along the history. In a very visible way to Illustrate the starting point they all share, a simple line.